Typography class poster
Typography 2018
The goal of this project was to create a visually appealing 11x17 poster that is highly legible, displays a good sense of hierarchy, and is evocative for the 2018 Typography Class.
Research
Using only type and a limited amount of strokes, rules, and vector-based shapes, I created a poster for the 2018 semester typography class. Guidelines were to use (but not required) type on a path, transparency, color, and multiple typefaces. The copy was provided and needed to create a sense of visual hierarchy using the elements and principles of design.
The Process
Ideation And Sketches
I experimented with various strategies for arranging the content in a manner that would be easily readable and visually appealing. In doing so, I placed a strong emphasis on maintaining a clear hierarchy of information. This involved organizing the content logically, using headings, subheadings, and bullet points to break up long text sections, and using contrasting colors, font sizes, and styles to help guide the reader’s eye. Ultimately, my goal was to create a layout that was not only aesthetically pleasing but also effectively communicated the intended message in a way that is easy to understand.
Digital Concepts
I decided to implement Swiss design in my project and created several versions, including a CMYK set and two eye-catching posters. The process involved experimenting with different color combinations and layouts, taking into account the principles of Swiss design, such as minimalism and simplicity.
After reviewing and refining my designs, I narrowed my options to two standout pieces. I then spent time tweaking the details based on feedback from my peers and instructor. This included making adjustments to typography, color choices, and other elements to ensure that each design met the highest standards of Swiss design and effectively conveyed my intended message.
Revisions
After extensively exploring different design concepts, I finally settled on the final two I would work on further. However, even with these two robust options in front of me, I found myself drawn to the simplicity and elegance of the Swiss design. This style was in line with my personal aesthetic, and the core principles of Swiss design, such as minimalism and clarity, really resonated with me. The clean lines, balanced typography, and use of negative space were all factors that convinced me that this was the direction I wanted to take. Ultimately, I chose to pursue the Swiss design as it was the one that truly spoke to me and represented the message I wanted to convey in the best possible way.
Final Design
I confidently submitted the Swiss design as my final version. I was inspired by the simplicity and elegance of Swiss design and was able to incorporate those principles into my work in a meaningful way
The feedback I received was overwhelmingly positive, which extensively validated my hard work and dedication to the project. I was proud to showcase my design as part of my student portfolio submission in the Spring of 2018. The experience of working on this project not only helped me to develop my skills but also allowed me to gain confidence in my abilities and truly embrace my passion for design.
